"Pop-up concerts will also take place after the event’s closing at various downtown establishments. Though formerly ticketed, Trueline Greenville and Sofar Sounds – a national entertainment business – partnered with the event to continue the fun after-hours for free."

"Trueline hosted a Handlebar Reunion at The McLaren West End in Greenville. The event paid homage to the Handlebar, a prominent music venue in Greenville founded in 1994 by John Jeter. Jeter operated the Handlebar for 20 years alongside wife Kathy Laughlin, hosting regional and national acts. The venue closed in 2014."

"Vendors, food trucks and tethered hot air balloon rides will also be at the event, as well as a silent disco produced by Trueline, an upcoming music venue under construction on Rhett Street in Greenville’s West End."

"Trueline hosted a Handlebar Reunion at The McLaren West End in Greenville. The event paid homage to the Handlebar, a prominent music venue in Greenville founded in 1994 by John Jeter. He operated the Handlebar for 20 years alongside wife Kathy Laughlin, hosting regional and national acts. The venue closed in 2014."

"In addition to the two-day music lineup, visitors can also attend a silent disco with local and regional DJs, hosted by Trueline."

"Braxton Wilson announces the lineup for Voyage Music Festival, coming to CCNB Amphitheatre October 25 & 26. Presale tickets are available now."

"Learn how Trueline GVL will pay tribute to The Handlebar, and hear local music fans share memories of the beloved former venue."

"Pop-up concerts will also take place after the event’s closing at various downtown establishments. Though formerly ticketed, Trueline Greenville and Sofar Sounds – a national entertainment business – partnered with the event to continue the fun after-hours for free."

'From 1994-2014, The Handlebar was Greenville’s only mid-size music venue, attracting local crowds for regional and national acts including John Mayer, Joan Baez, Zach Brown, and Sugarland. Ten years after its closure, the next era of live music in Greenville wants to honor the space that came before it."

"The event featured a preview of the Trueline performance venue as well a numerous immersive art experiences and performances. Guests enjoyed cocktails by Rebel Rabbit and Southern Libations and food from local culinary artisans, including Society and Yakitori Yama."

"Trueline hosted its first ticketed event, Neon Noir, on June 29 at Zen in Downtown Greenville. This event previewed future Trueline member’s club experiences. The event included DJs MattFX from New York City and Greenville’s DJ Nate C, food from Rick Erwins, Society, and Yakitori Yama, and bar provided by Zen, Southern Libations, and Rebel Rabbit."

"Get a sneak peek at the menu for this Saturday's Neon Noir event at Zen Greenville, presented by Trueline Events. See As Seen On for a link to get tickets."

"Trueline is throwing a party on June 29 to preview its members club experiences. Sam Blumin tells us more while artist RaAmen Stallings creates a speed painting work live in studio."

"FOX Carolina's Margaret-Ann Carter has the details."

"Trueline, an entertainment venue scheduled to opening in the spring of 2025, officially broke ground this month in Greenville, SC. Trueline aims to redefine entertainment venue experiences, blending music, immersive art, special events, and inspiring performances. "

"I mean it’s always great coming home to Greenville, especially coming home to something like this Trueline groundbreaking and just finally seeing a venue of this size and caliber giving a space to local and traveling musicians to come and perform."

"Work has begun on a live music venue in Greenville’s West End. Jackhammers, celebrity drop-ins and live music highlighted Thursday’s festivities at the future home of Trueline, 401 Rhett St., a city of Greenville news release stated. The music venue is the brainchild of Michael Grozier, who also co-founded the legendary House of Blues concert venues, according to the release."

"The city’s musical community celebrated Thursday, as ground was broken for Trueline, a live music venue coming to the city’s West End. Jackhammers, celebrity drop-ins and (of course) live music highlighted Thursday’s festivities at the future home of Trueline, 401 Rhett St."

"Work has begun on a live music venue in Greenville’s West End. Jackhammers, celebrity drop-ins and live music highlighted Thursday’s festivities at the future home of Trueline, 401 Rhett St., a city of Greenville news release stated. The music venue is the brainchild of Michael Grozier, who also co-founded the legendary House of Blues concert venues, according to the release."

"The groundbreaking at Trueline highlighted the local financial support driving the project to the former D&B Glass building, 401 Rhett St. In addition to national touring musical acts, the venue will bring $13 million in investment, a significant portion coming from the Upstate."

"Streamers fly around Michael Grozier, founder and CEO of Trueline and co-founder of House of Blues, during a groundbreaking event for the new music venue in the West End in Greenville, S.C., on Thursday, April 25, 2024."

"“We think that, once we’re open, we’ll have employed over 500 people including local musicians and local artists, so we expect to be a big contributor to the local community and the entertainment scene as a whole,” said Trueline founder and CEO Michael Grozier."

"Trueline, a new music venue by a co-founder of House of Blues, broke ground April 25 in Greenville’s West End. It was a spectacle, filled with live music and visual effects at the future location on Rhett Street. In May 2023, Trueline CEO and founder Michael Grozier announced plans to build the venue."

"We heard from the Mayor about what a venue like this means to Greenvillians. “Mike Grozier learned there was a hunger for more music venues,” Mayor White said. “He (Grozier) saw something else in Greenville. He saw that we’re a city who says ‘yes!’”

'The groundbreaking for Trueline, described as a multi-level music and entertainment venue, was held in the West End of Greenville on Thursday. The 1,700-capacity dual-level live music hall at 401 Rhett St. is a piece of a larger entertainment complex set to launch in 2025."

"Grammy-nominated artist Marcus King returns to his hometown of Greenville to celebrate the groundbreaking for Trueline music venue. Ava Braatz chats with him about his incredible career so far, Greenville's music scene and a special show announcement!"

"If you drive down Rhett Street in the West End, you’ll see the road turned to dirt, yellow construction trucks roaming and a roof missing from the former D&B Glass building.

That’s the site of what will become one of Greenville’s largest concert venues."

"If you drive down Rhett Street in the West End, you’ll see the road turned to dirt, yellow construction trucks roaming and a roof missing from the former D&B Glass building. That’s the site of what will become one of Greenville’s largest concert venues."

"Greenville is on the verge of welcoming an exciting new live-music venue to the area—made possible using a relatively new funding tool that brings in cash investments from the community."

"Between recognizing the city of Greenville’s trailblazers and developing its 34,000-square-foot music venue, The Trueline Greenville team has been busy. The team is now on the precipice of its groundbreaking scheduled for April 25, and it has released a new rendering of the venue."

'Trueline, a venue coming soon for music, immersive art, and inspiring performances, announced its partnership with Clayton Construction Company, Inc. Marking a significant milestone in the evolution of the Upstate’s entertainment scene, the project will break ground April 25."

"Doing good things does not always get recognized. Trueline Greenville wants to change that in Greenville by launching its See Good, Say Good campaign. Trueline has made waves with the planned development of a 34,000-square-foot music venue in the West End, but a focus for the business is adding positivity in the community."

'Trueine kicks off new campaign to give back to the community."

'It was a day of celebration in Greenville Thursday as work began on a new entertainment venue. An old building along Rhett Street in Greenville will soon become Trueline. It’ll be a hub for music lovers, drawing artists from across the country."

'Trueline Greenville announced a partnership with Clayton Construction Company of Spartanburg to complete a $10 million entertainment venue by 2025."

'An entertainment venue named Trueline is coming to downtown Greenville. An old building along Rhett Street in Greenville’s West End will soon be a hub for music lovers. Top performers from around the country are expected to come to Greenville to put on a show."

'Trueline CEO Michael Grozier explains his new initiative, with support from Pro Football Hall of Fame Coach Dick Vermeil and former NFL player Steve Wright."

'Former NFL Coach Dick Vermeil visited Greenville in support of Trueline, the new live music venue coming to Greenville. The dinner hosted by the City Club of Greenville featured Vermeil Wines and a four-course dinner prepared by Executive Chef Addison Stone."

'But despite those losses and hardships, I remain optimistic about our music scene going into 2024. There are new venues coming, most notably downtown’s Trueline and the new Radio Room location on Liberty Drive, not to mention the Peace Center’s ambitious expansion plan to open several new concert spaces."

'House of Blues Co-Founder, Michael Grozier and Sam Blumin walk us through the vision for the new venue, Trueline, set to open in 2025 in the former D&B Glass Building on 401 Rhett Street."

'Get ready, Greenville, because a new music venue is set to open next year! A double decker space loaded with potential for artists of all kinds as well as local talent, private events, and fundraisers Check out what Co-Founder for House of Blues, Michaël Grozier, has up his sleeve for the Upstate music industry."

'According to Trueline Brands, the venue that will be constructed on Rhett Street will host concerts across several stages. It will include a 1,700-capacity main hall, 400-capacity small room, VIP club, and an outdoor patio. Concerts will take place most days of the week."

'A new music venue is coming to the west end of downtown Greenville.

“Trueline Greenville” is fully designed by local Greenville architects and has been renovated from an abandoned warehouse. The music venue will be located along Rhett Street and plans to open in late 2024."

'One of the founding partners of the House of Blues is bringing a new music venue to Greenville: Trueline. Trueline founder and CEO Michael Grozier, who has been in the industry for 40 years, will be opening the flagship venue in downtown."

"The Trueline music venue, to be located at 401 Rhett St., plans to feature a main hall, intimate performance room, rooftop terrace, and courtyard, are underway, with a crowdfuning campaign in place to make them happen."

'Greenville’s dream of becoming a must-play destination for live music may soon turn into reality with a proposed new music venue on Rhett Street near Fluor Field in the city’s West End."

"New venue, Trueline, coming to Greenville's West End. It could transform our music scene."

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