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Trueline Greenville SC
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A New Music Venue is Under Construction in the Heart of Downtown Greenville, SC.

 

Check Out the Future of Live Entertainment Coming Soon to 401 Rhett Street. 

Opening in 2025!

New Music Venue Greenville, SC 

Trueline is a new brand of music venues created by Michael Grozier, co-founder of the legendary House of Blues. Launching this project has been a work in progress and a labor of love for several years. We searched the southeast and chose the perfect site for our flagship location. 

 

Greenville has community pride and just enough swagger. It is a charming city that feels rooted without being complacent. There is already so much to boast about downtown -- we'll fit right in! 

 

Expect unparalleled and diverse live entertainment, innovative corporate events, local bands, and national touring acts in dynamic and flexible spaces where every detail matters for the artist and the fans. 

 

This is Trueline GVL  --  we bring people together through music, art, and inspiring performances. 

Trueline Greenville SC Music Venue
YOU'LL SEE IT ALL HERE
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Dynamic blue scribble, capturing the artistic vibe of music in Greenville, SC.

Country

Music Venue Trueline Greenville SC

Rock

Music Venue Trueline Greenville SC

R &  B 

Arrow Music Venue Trueline Greenville SC

Electronic

Arrow Music Venue Trueline Greenville SC

Top 40/ Pop

Arrow Music Venue Trueline Greenville SC

Christian/ Gospel

Arrow Music Venue Trueline Greenville SC

Hip-Hop

Arrow Music Venue Trueline Greenville SC

Jam Bands

Arrow Music Venue Trueline Greenville SC

Indie

Arrow Music Venue Trueline Greenville SC

Jazz

Arrow Music Venue Trueline Greenville SC

Comedy/ Variety

Arrow Music Venue Trueline Greenville SC

Speaker Series

Arrow Music Venue Trueline Greenville SC

YOU'LL SEE IT ALL HERE

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OUR SPACES

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MAIN HALL

  • A Modern Concert Facility 

  • 1,700 Capacity

  • 175 Fixed Balcony Seats 

  • 26' x 40' Permanent Stage

  • State-of-the-Art Sound, Light, and Video

  • Unobstructed Sightlines 

  • Multi-tiered, Flexible Floor Plans 

  • Unmatched Acoustics

  • 25+ Points of Sale 

  • Abundant Restrooms

  • Convenient Loading Dock and Bus Parking

  • Star Dressing Rooms and Production Office 

  • Booking National Touring Acts 

  • Major Corporate Events and Private Events

  • Curated Events and Festivals

Trueline Greenville Venue MainHall_Stage.jpg

MAIN HALL

  • A Modern Concert Facility 

  • 1,700 Capacity

  • 175 Fixed Balcony Seats 

  • 26' x 40' Permanent Stage

  • State-of-the-Art Sound, Light, and Video

  • Unobstructed Sightlines 

  • Multi-tiered, Flexible Floor Plans 

  • Unmatched Acoustics

  • 25+ Points of Sale 

  • Abundant Restrooms

  • Convenient Loading Dock and Bus Parking

  • Star Dressing Rooms and Production Office 

  • Booking National Touring Acts 

  • Major Corporate Events and Private Events

  • Curated Events and Festivals

  • A Modern Concert Facility 

  • 1,700 Capacity

  • 175 Fixed Balcony Seats 

  • 26' x 40' Permanent Stage

  • State-of-the-Art Sound, Light, and Video

  • Unobstructed Sightlines 

  • Multi-tiered, Flexible Floor Plans 

  • Unmatched Acoustics

  • 25+ Points of Sale 

  • Abundant Restrooms

  • Convenient Loading Dock and Bus Parking

  • Star Dressing Rooms and Production Office 

  • Booking National Touring Acts 

  • Major Corporate Events and Private Events

  • Curated Events and Festivals

MAIN HALL

THE GREEN ROOM

  • VIP Members Club

  • After Parties

  • Craft Cocktails & Small Bites

Trueline Greenville_The Green Room2.jpg
  • Multi-level Bar & Outdoor Patio

  • Rooftop with Views of the West End

  • 250+ Capacity 

  • Open Daily for Treats, Coffee, Cocktails, and Late Night Bites. 

  • Multiple Large-screen Displays

  • Community Events

  • Food Trucks 

  • Group Classes 

  • Activations

THE CLUBHOUSE

  • Premiere Members Club

  • Rooftop Seating

  • Upscale F&B Offerings

  • Late Night Programming

THE GREEN ROOM

THE GREEN ROOM

  • Exclusive Rooftop PAtio with views of the West End Premier

  • Dedicated Member Entrance with Elevator Entracne 

  • Premier Members Club

  • After Parties

  • Craft Cocktails & Small Plates

  • Multi-level Bar & Outdoor Patio

  • Rooftop with Views of the West End

  • 250+ Capacity 

  • Open Daily for Treats, Coffee, Cocktails, and Late Night Bites. 

  • Multiple Large-screen Displays

  • Community Events

  • Food Trucks 

  • Group Classes 

  • Activations

Trueline Greenville Venue-groundExterior.jpg
  • An Intimate Performance Space Paying Homage to John Jeter, the Godfather of the GVL Music Scene 

  • 400+ Capacity

  • Adjacent Outdoor Terrace 

  • 16' x 20' Permanent Stage

  • Premier House Sound and Lighting Package

  • Separate Entrance and Elevator Access

  • Hosting Local and Regional Artists

  • DJ Nights and Dance Parties 

  • Private Events and Rentals

Trueline Greenville Venue R2-Int05_HandlebarPerformance.jpg
  • An Intimate Performance Space Paying Homage to John Jeter, the Godfather of the GVL Music Scene 

  • 400+ Capacity

  • Adjacent Outdoor Terrace 

  • 16' x 20' Permanent Stage

  • Premier House Sound and Lighting Package

  • Separate Entrance and Elevator Access

  • Hosting Local and Regional Artists

  • DJ Nights and Dance Parties 

  • Private Events and Rentals

THE CLUBHOUSE

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#SeeGoodSayGood Celebrating Community Excellence in Greenville, SC

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WHAT'S NEXT FOR

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Members Club Launch 

Seat Licenses Sales

Grand Opening Announcements 

Ticketing Partner Announcement 

Venue Sponsor Announcements 

Special Event Booking 

GET IN TOUCH

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GET IN TOUCH

Happy blue smiley face, reflecting the serene music vibes in Greenville, SC.
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LOOKING TO INVEST?

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LOOKING TO INVEST?

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