Trueline is a new brand of music venues created by Michael Grozier, co-founder of the legendary House of Blues. Launching this project has been a work in progress and a labor of love for several years. We searched the southeast and chose the perfect site for our flagship location. 

Greenville has community pride and just enough swagger. It is a charming city that feels rooted without being complacent. There is already so much to boast about downtown -- we'll fit right in! 

Expect unparalleled and diverse live entertainment, innovative corporate events, local bands, and national touring acts in dynamic and flexible spaces where every detail matters for the artist and the fans. 

This is Trueline GVL  --  we bring people together through music, art, and inspiring performances.